Last Christmas, it was estimated that the average parent spent £251 fulfilling their children’s Christmas lists.įay Williams, head of toy buying at Argos, said: “It’s clear that innovation in the toy world is having a big impact on what’s hitting the shelves this Christmas. TV shows are also proving popular, with a cruise ship toy from hit Netflix animated series Gabby’s Dollhouse, about cat enthusiast Gabby who goes on adventures with her sidekick Pandy Paws also making the list.

These include a £9 plastic diner and interactive talking dinosaur, while a cuddly dragon from popular brand Squishmallows is retailing for £13.

Many of the toys on the list can be bought for under £30, bringing welcome relief to parents struggling with the ongoing cost-of-living crisis. Meanwhile, another inclusion on its list for doll-obsessed children is Design A Friend Connie Designer Fashion Doll at a cheaper £30. With the Barbie movie starring Margot Robbie and Ryan Gosling making over £80million at the UK box office this summer, becoming the country’s highest-grossing film ever, it’s little surprise that the Mattel icon remains popular with youngsters.Īrgos, who has compiled the list of the predicted best-selling toys, say its exclusive Barbie Estate Dolls House with 3 Dolls, retailing for £180, is already flying off the shelves and shows no sign of slowing down. Iconic, nostalgic brands including Lego, Nerf and Furby have continued to be best-sellers in the run-up to the festive season, sitting on the list alongside newer, innovative toys including an interactive lab where kids can create their own shark.

The toys set to dominate kids’ letters to Santa this Christmas have been revealed in a new list.

Dinosaur squishmallow